Direct Mail Advertising

Direct mail advertising to clients and prospects is a very effective method of gaining "momentary mindshare" to communicate your message. I recommend the use of postcards to deliver messages about new service offerings, new product announcements, and upcoming events. Common sense dictates that postcards are the best way to deliver your message. They are the lowest cost to print and mail, they create immediate name recognition and the content is read more frequently than a mailpiece that must be opened.

A steady drip of postcards, interspersed with the occasional email is the "bread and butter" of common-sense marketing.

As part of the content of your postcard, consider adding an invitation to an informational seminar. See my discussion of seminar marketing.

Contact me for samples of recent direct mail pieces. 317-258-8608.