Email Marketing

Email marketing can be a very effective tool in our arsenal of marketing techniques as long as it is not overused. "Spamming" your customers with too many emails can annoy your them and cause a backlash. Email should be considered one component of a fully-developed marketing plan, using many types of available marketing media to deliver your message.

I am experienced in creating email campaigns where your message is delivered legally in accordance with the CAN-SPAM ACT and gives the recipient the option to "opt out" of the mailings.

If you have not begun collecting email addresses from every client and prospect, start today. Legal email lists are hard to come by. The best list for your business is the one you create "in-house" from the contacts you make with your clients and prospects from receiving their business cards, email correspondence, etc.

Call me if you would like to begin using email marketing. 317-258-8608.